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Posts Tagged ‘Sierra Repertory Theatre

Newsletters can be a useful method for keeping your customers interested in what  you have to offer. They give customers a gentle nudge and a friendly reminder of your existence.

Whether you use a physical newsletter or an e-newsletter depends on your audience. An older audience might prefer a physical paper, while a younger, tech-savvy audience may prefer an e-newsletter delivered straight to their email.

Last summer, I worked for a theatre company (Sierra Repertory Theatre) that used both methods. They created a physical paper a few times a year that they sent to season subscribers and put on display for audience members to read while they waited for shows to start. SRT also sends out an e-newsletter through PatronMail twice a month. The newsletter provides a quick introductory news blurb written as a personal note from the marketing director. It then goes on to provide articles about people involved in current productions. Theatre goers like to learn about what goes on behind the scenes, and the local audience that SRT serves is an old-fashioned one that prefers reading about people over reading about news. SRT’s newsletter caters to its audience. It also provides sidebars that remind readers of current production dates and of needs for volunteer ushers.

What do you do to make your newsletter successful?

Two interesting opposing viewpoint posts over at HubSpot echo some thoughts and questions I’ve had for a while: Are public relations and marketing two completely different things? Or, do they contribute to one another? Or, are they becoming the same thing?

While many of my teachers and several of those I follow on the web seem to believe marketing and public relations are two separate things, I’ve come to think of them as integrated with the possibility of becoming one thing under the right circumstances, especially when it comes to social media.

Social media networks like Facebook and Twitter can be used to inform, to interact with publics, and to remind publics of a company’s product. For example, at Sierra Repertory Theatre, one marketing person heads the social media efforts, posting links to interesting articles and interacting with customers about theatre, but also linking to ticketing systems, commenting on the success of shows, and reminding customers that they only have a few days left to see shows.

I worked for Sierra Repertory Theatre a little over the summer and found that the theatre company has a one-person marketing department that handles both marketing and public relations. The position basically involved maintaining positive relationships with theatre goers and with theatre reviewers at various area newspapers, but it also involves dealing with subscribers and maintaining subscriptions and donations.

In this case, it would seem that marketing and public relations overlap.

What do you think? Can public relations and marketing work together or become one? Are sales driven by public relations?


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