Star Bright Business

Posts Tagged ‘Customer Service

While Amazon’s regular emails with product suggestions do not fully qualify as newsletters, they give us yet another example of a simple way to remind customers of your product.

Amazon sends out regular emails to me, featuring products I might be interested in based on my previous purchases. The emails start with a summary of products and their photos and then gives more product details. They get me interested in a product before they give me the details. The summary also serves as a useful way of telling me what I’m in for. All newsletters should make their point clear from the very first sentence to the subject headline.

A quick word of caution based on Amazon‘s emails, however. While the emails are sometimes helpful, they come far too often and are often repetitious, which easily gets on my nerves. Always be careful to avoid annoying your customers with too many emails. It’s usually more useful to pick a regular date on which to send your newsletter and at a rate that will not annoy customers.

What do you add to your newsletters to remind customer’s of your products?

Read Newsletters Part 1

Read Newsletters Part 2

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It’s the holiday season, which puts customers in a cheery mood. People always love to see and hear feel good stories like those of Extreme Home Makeover, but they love these stories of charity, hope and love even more during the Thanksgiving and Christmas seasons. And the holiday decorations give you the chance to make your little bit of charity even more unique.

For example, Disney has given one family a special treat and posted photos of it on their blog. The blog reads:

…this year we teamed up with Sylvania andCHOC Children’s to take the magic of the holiday season from the Resort to the home of one special little girl and her family. Adela Jauregui, 8, a patient at CHOC Children’s, and her family watched as their home lit up with more than 6,200 lights and Disney-themed décor.

What a great way to bless others and bring attention to yourself at the same time. The real challenge is to find a way to do this all year in unique ways that please and bring in customers.

How have you used special causes to promote your company?

Many news outlets have made themselves more successful by pursuing and allowing citizen journalism. It seems Disney Resorts has had a similar idea. The company has created a Facebook page design specially for Disney fans to share their Disney parks memories in the form of text, photos and videos.

Called “Disney Memories,” the application gives the average everyday person the opportunity to feel in charge, to feel special, to feel, as Mickey Mouse would put it, like they’re in the “happiest place on earth.” Read the rest of this entry »

When you live in SoCal, have a Disneyland season pass, and go to Disneyland as often as I do, you begin to notice things. You might have just read that book about all the hidden Mickeys, or you might just be an observant person. Either way, you notice things. For example, you might notice that Disney does not sell gum at its parks.

I’d imagine Disney’s customers would not be too happy if Disney made a no bubble gum rule, a rule that would likely be impossible to enforce.  So, instead of making its customers irritated, Disneyland Resort turned it around into an implied rule instead of a stated rule.  Disney does not sell gum in its parks, but it doesn’t make it illegal either.  This keeps customers happy.  It keeps the park clean, but allows customers, hopefully the more responsible customers, to bring their own gum.

How do you keep your customers happy?  What do you do to sweeten the seemingly negative things?

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Subway reaches to its customers through Twitter and positive customer service. How do you reach your customers?

Here’s a lesson from your local Subway store: cater to the customer both in person and online.  It’s not enough to network online.  You have to build your brand, your business in the physical, face-to-face world, as well.

I went to a Subway sandwich store in Southern California today.  There was a clear, simple sign out where I could easily see it announcing the fact that I could leave without being charged tax if I bought a cold sandwich to go.  The sign pointed out right away in bold that the customer could avoid taxes: “Buy your sandwich without paying tax.”  It then proceded to compare other options to the no tax option.  Simple, satisfying, and helpful.  It served the customer.

How do you serve your customers?

On top of the great customer service, the fast food restaurant also displayed a sign advertising its affiliation with other Southern California Subways, all of which share a Twitter page.

How simple do you keep your ads?  Is it important to limit yourself enough to keep you from going overboard with advertising?

Subway’s advertising, in this case, was simple, and yet it managed to draw my attention.  That combined with the custmer service won me over.  As John Jantsch (author of The Referral Engine) says, it’s important to balance social media with in-person service.  You’re bound to keep customers’ loyalty if you follow this rule.

Video preview of “The Referral Engine” after the jump. Read the rest of this entry »