Star Bright Business

How To… Play on Words

Posted on: November 22, 2010


When you have an interesting title, it can be fun to do a play on words in your marketing material. The upcoming Broadway show, “How To Succeed in Business without Really Trying” has mastered this technique. They make the revival interested, not only by hiring Daniel Radcliffe to play the lead, but by using the “How To” part of the musical’s title to sell the show.

The show’s website features several “How To’s.” Viewers can learn “How To… Get Tickets,” “How To… Get to the Theatre” and “How To… Tell Your Friends.” Not only is this creative, but it allows users to interact with the site through social media and ticketing services.  It attracts attention.

The website also features a recently released commercial for the show with “How To Succeed on Broadway.”

Advertisements

1 Response to "How To… Play on Words"

All he needs is a wand….

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 6 other followers

Share This Blog

Bookmark and Share

Follow Harmony on Twitter

Certified Inbound Marketer

%d bloggers like this: