Star Bright Business

Capitalizing on Your Product and Promoting it at the Same Time: Disney ElecTRONica

Posted on: September 1, 2010

Disney California Adventure’s summer Glow Fest didn’t go over well with most Disney fans.  Disney hired an outside contractor to create it.  Personally I liked it, and it must have had some success because Disney is now bringing something new inspired by Glow Fest that capitalizes on its upcoming film “TRON: Legacy.”  You can view a preview of this light fest below, images taken from the Disney blog.

Looks like it’ll be entertaining and promote TRON at the same time.  Disney is very good at that.  Last year, they had a Showboat Jubilee show to promote “The Princess and the Frog,” which went over very well.  Princess Tiana still performs near the Rivers of America every day near her conveniently placed merchandise.  But, no worries, if you go to her show, you can get free Mardi Gras necklaces.

How can you take advantage of your product and give it legs through various campaigns?  What have you done?

Bookmark and Share


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 5 other followers

Share This Blog

Bookmark and Share

Follow Harmony on Twitter

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Certified Inbound Marketer

%d bloggers like this: