A college acquaintance of mine is marketing a game called “Keep It Real.” She arranged for it to be a part of a special event at Borders (happening tonight). I thought I’d share the event with you to spark a few ideas.
“Do You Have Game,” the event taking place at the Borders in Columbus Circle, will feature a night of fun and games, games like “Keep It Real.”
In your marketing, try to think of a creative event like this one, an event that can take place at a recognizable location and can involve something that will attract customers, such as a free product demonstration. In this case, anyone who goes to the well-known, well-placed Borders in Columbus Circle in NYC can play the game “Keep It Real” for free.
What are you doing to give customers a fun time? What kind of events do you plan for your business? Is it appropriate and useful to give away free products or to allow customers to experiment with products?